In today’s digital world, mobile phones are at the center of day-to-day activities. Keeping up with this user trend, marketers have also modified their primary focus to engage with users via mobile channels. But achieving substantial growth in app installs requires innovative strategies coupled with a positive approach and here is where you will need a mobile marketing platform as your indispensable ally. In this article, we will delve into some of the actionable insights and proven techniques to both leverage the power of a mobile marketing platform and ensure growth in app downloads. Empowered with this knowledge, mobile marketers and app developers can facilitate their journey to success, unlock the app’s full potential, increase app downloads paid, and cultivate a user base for the long term. Let us now first of all look into the factors that make a mobile app count.

Elements In The Success Of A Mobile App

There are plenty of elements that influence and play a pivotal role in the success of a mobile app. How an app is presented to the users is a major factor that determines its appeal and install rate. Let us have a look into some of the key factors: 

1. Identify the target audience - You must be very clear about the target audience for whom you are creating the app. Their preferences, likes, and dislikes are very important and should be considered while you decide on your marketing channels, partners, and even creative designs. You must optimize your app by personalizing it to address the various cultures, languages, and locations of your target audience.

2. Right platform selection - There are plenty of platforms available for promoting apps. It is advisable to master one platform in the beginning and later move into others. iOS, Android, and Windows Store are some of the major platforms with the widest reach.

3. Budget - Knowing your budget and allocating it properly is inevitable. Besides the projected development costs, you would need to decide upon the types and frequency of ads you would need to invest in pulling traffic to your download pages. It is a good time to consider incentive programs that can help you buy iOS app installs from influencers in your domain. 

4. User Experience - User experience is the backbone of every app in the market. Your app should be easy to use, clear with its messaging, and should provide something valuable to the users every time they log in. For instance, it is helpful to have multiple types of campaigns or in-game tournaments running at the same time to address different types of users.

Now that we have discussed some of the major factors involved in the success of a mobile app, let us look into the tips that will help us in increasing app downloads.

How to Get More Mobile App Installs at a Budget

Increasing app downloads, as well as in-app purchases, are the major concerns of mobile marketers in the business field. Assessing every bit of the audience's response to previous or ongoing ad campaigns can help to draw actionable insights to increase their installs. But if you don’t know where to start, let us highlight some of them:

1. Lay a Strong Foundation - Meaning that you should have a clear understanding of the objectives of your app. You should create and communicate a value proposition so that your potential users will know what your app has to offer and why they should download it. The value offering of your app should be authentic, irreplaceable by existing resources, and a difference-maker to users’ everyday lives.

2. Make Social Media Your Ally - Social media is inevitable in the present business landscape. Platforms like Instagram, Facebook, Snapchat, and WhatsApp have become the buzzing points for users who are looking for something to discover every time they log into their social profiles. When users share their positive experiences with your app on social media it will eventually leverage your business.

3. App Store Optimization - This process helps potential customers to find your app easily as you have improved its visibility in the otherwise competitive space of app stores. There are many things to be kept in mind while optimizing your app, some of them are using the right keywords, choosing an apt logo for the app, including various screen grabs of the in-app campaigns, and developer details e.g. size, date of publishing, etc. 

4. Track All Information - You should properly track and analyze your app’s data. Platforms like Apptrove MMP will help you in doing so. You can only understand where you need to improve once you analyze the activity of users in the app and pinpoint the stages where they churn or convert. There are many KPIs (Key Performance Indicators) on which you should focus including, retention rate, in-app events reached, and ROAS. 

5. Encourage referrals - This is one of the best methods to get more installs. Encourage existing users with rewards when they refer the app to their friends and family. This acts as a passive channel for app promotion that brings a loyal audience at minimal investment. 

In conclusion, the answer to the pertinent question - “how to get more mobile app installs” is a multi-faceted path to includes a combination of innovative strategies, user-centric approaches, and leveraging the right tools like Apptrove MMP. Make sure you don’t miss any of them to chance or inconvenience!