According to a new report by Univdatos Market Insights, the India Q-Commerce Market is expected to reach ~USD 43 Billion in 2032 by growing at a CAGR of ~28.1%. The quick commerce market in India has just revolutionized the retail industry and made it possible for interested buyers to receive groceries and other necessities within 30 minutes to an hour. This sector has grown over time because of the rising trends in urbanization, time for convenience, and the COVID-19 virus that forced sellers to embrace e-commerce. Companies such as Zomato, Swiggy, Dunzo, and Blinkit have come into operation and everyone is aiming to bring more consumers into a spaceship as reaction time is the order of the day. The advanced application of logistics impacts service delivery, data analysis, and mobile technologies that support local businesses through hyperlocal delivery systems.

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KEY GROWTH DRIVERS:

The quick commerce business in India has emerged as a niche segment in the fast-growing e-business segment aimed at the delivery of groceries and other essentials to consumers in half an hour to an hour. Due to the growth of urbanization, shifting customer preferences, and the need for improved purchasing experience, this market group has steadily grown significantly. New technologies are helping to improve the supply chain and use of data and enabling better delivery of services to clients.

·       In October 2024, Reliance Retail initiated efforts to enter the thriving quick commerce market in a move that is set to escalate competition for Zomato-owned Blinkit, Swiggy Instamart, and BigBasket, among others. The country’s largest retailer has started offering quick commerce services in select areas in Navi Mumbai and Bengaluru through its e-commerce platform JioMart.

·       In March 2023, Kitchens@, a player in the rapidly growing cloud kitchen industry acquired Swiggy's Access Kitchens business through a share swap deal.

The report suggests that Rapid Urbanization is a significant factor driving the growth of the Q-commerce market in the coming years. Urbanization is the most significant driving factor that encourages the development of the quick commerce market in India. Cities are becoming larger, and populations are rising, thus, the number of consumers within urban centers is accurate for those who are seeking the convenience of store locations and the urgent necessity to purchase goods. Currently, over 30% of the population lives in urban areas where the need for fast-delivery services has been on the rise. Quick-time services are presumptions that are geared toward busy urban consumers who are more likely to embrace services that give them more time for other activities. This is where quick commerce platforms come in handy; they promise delivery within 30 minutes to 1 hour for everyday items and groceries, so consumers do not have to deal with throngs of people and spend a lot of time shopping. Moreover, cities’ physical frameworks, although in some cases limited, are gradually being retrofitted for true last-mile fulfilment applications, to the benefit of players in the space of quick commerce. This has mutual prospects to grow in the future since as urbanization increases more cities will be turning into significant markets for quick commerce as the service integrates itself deeper and deeper into the lifestyles of Indian consumers.

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Personal Care Products Segment Gaining Maximum Traction in the Market

The segment of personal care products is steadily experiencing rising popularity in India’s quick commerce segment due to people’s increased focus on hygiene and health, especially in big cities. Because convenience has become a priority for consumers, companies have adapted to solving every small need and now offer everything, from skincare and haircare products to hygiene products. Moreover, having readily available, easy access to all these has been warranted by changes in lifestyles as well as an influx of social media that champions elegance and glamour of beauty and wellness. Also, through the applications, it is convenient to repeat the purchase of personal hygiene products, so it is easier to maintain hygiene. Since this segment will continue to expand in the coming years, it will be able to significantly influence the direction of quick commerce, primarily addressing the changing needs of conscious buyers throughout India.

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Conclusion

The Indian Q-commerce market is rapidly growing, with advancements in the consumer goods industry leading to improved outcomes. The market is expected to increase as new innovative products are developed in the coming years. Thus, the Indian Q-commerce market represents a significant opportunity for companies to make strategic alliances to launch a diversity of quick services for the country’s population. With continued development, more advanced services will likely become available, improving consumer outcomes.

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